What is Search Engine Optimization?
Have you ever done a Google search for your company and wondered why it didn’t come up in the results? The practice of enhancing pages and creating the appropriate kind of content for search results is known as search engine optimization (SEO).
In Denver, SEO is a major component of a business’s success. And when your business cannot be found on Google, you could be missing out meeting new customers looking for a services just like yours. If this sounds like a gap in your current marketing strategy, Thrive Engine’s SEO consulting service is here to help.
What is SEO?
A search engine optimization plan is comprised of multiple components that work together to get your site ranking in organic search results. This includes a technical background of your site that addresses any page-level issues, broken links or issues with your web hosting provider; content that covers your products or services that you are trying to showcase; and how your business is promoted through the rest of the internet.
When technical SEO, content and site promotion all work in conjunction, you rank better in search results and gain organic traffic, as well as new customers.
Is SEO Right for Your Business?
At Thrive Engine, we start with a consultation to learn as much as we can about your business. We then assess whether SEO is right for your company and discuss what the budget needs to be. Not all keywords and businesses are created equal, so in some cases we may recommend a more relaxed approach when there isn’t much competition and in other cases, we may need to be more aggressive.
The beauty of a strong SEO campaign is that it produces long-term results. Unlike other marketing channels that have an on/off switch, SEO takes time to build and then provides your business with lasting results.
WordPress SEO Expertise
Because we specialize in WordPress web development, we know a thing or two when it comes to optimizing a website built on WordPress. We’re familiar with how to properly code a website and use website builders like Elementor to ensure your website is Google-friendly. Additionally, we’ve worked with and tested several popular SEO plugins like Yoast, RankMath and All-In-One SEO.
Getting Started with SEO
The type of SEO you need depends on your customer – are you trying to reach a local audience in Colorado or a national audience? From there, we determine what it will take to get your site ranking and get to work on optimizations. Get started with an SEO audit so we can learn more about your business, your website, other marketing efforts and more.
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