Websites and services like Upwork make it easy to have a logo created for your business. In just a few steps and with a limited budget, you can have a working logo for your business. However, if you are serious about your business, it’s in your best interest to invest in a professional logo design created by a graphic design firm like Thrive Engine.
Below are some common reasons to work with a professional logo designer for your business logo and other branding needs.
Experience & Skills
A professional logo designer will have the experience and skills necessary to create a high-quality logo. While there are many do-it-yourself options available, working with someone who has years of experience in graphic design will give you the best chance of ending up with a logo that looks great and represents your business well.
Exploring Ideas with a Designer
When it comes to your logo and how you want to represent your business, you likely have a lot of ideas to bring to the table. When working with a professional graphic designer on a logo, you are free to explore a variety of ideas and get industry-expert advice on what it is going work best for your business. For example, some businesses benefit from the presence of an icon in their logo while other businesses may best be fitted by a text-based logo.
When you work with a logo designer like Thrive Engine, all options are explored and you’ll also be provided with multiple variations of the logo.
Thorough & Thoughtful Design Process
A professional logo designer will take the time to get to know you and your business. This helps us understand your target audience, what message you want to send with your logo, and what type of designs are likely to appeal to your customers. The end result is a thoughtfully designed logo that’s not only aesthetically pleasing but also speaks to your specific brand identity.
Choosing to source a logo through an online service like Fiverr or Upwork will most likely not have a thoughtful process. Instead, you’ll be given a recycled logo that is not well-thought out or representative of your business.
When you have a professional logo created, you can be confident that your logo will be unique. This is because professional logo designers start from scratch and create custom designs specifically for your business. On the other hand, many of the do-it-yourself logo services simply recycle templates and make slight adjustments to them. As a result, it’s very likely that your logo will end up looking like someone else’s.
At Thrive Engine, we use unique icons, fonts and graphics to create the perfect logo for your business. Our designs are unique and full of personality to fit your brand.
Multiple Versions & Filetypes
When you work with a professional logo designer, you’ll not only receive a high-quality main version of your logo, but you’ll also be provided with multiple variations to use in different situations. For example, you may want a horizontal version for your website header and a vertical version for your email signature. You may also want a circular version of your logo to use on social media platforms like Facebook and Instagram.
In addition to receiving multiple versions of your logo, you’ll also be given the file in multiple formats so that it can be used for print, web, and social media purposes. This is important because each type of file has a different resolution, meaning that one file cannot be used for all purposes.
If you’re committed to your brand and ready to have a professional logo developed for you, we’re ready to help. Contact us for a free consultation where we’ll learn about your brand and determine how we can help with your logo and branding needs.